One of the great sales trainers of all time, Fred Herman, was training a group of salesmen for a large life insurance company. Life insurance is one of the most difficult items to sell due to its intangible nature.
Fred gave the salespeople one instruction. They had to knock on 60 doors that day, and they were only allowed to say, "You don't want any insurance today, do you?" Then they were to come back to the company at the end of the day and report their results.
They tallied the results at the end of the day, and something amazing happened. Three out of every 60 people the salespeople talked to said, "Yes, we do, come on in."
Fred knew that even with the worst sales phrase you could ever give a salesperson, they would make sales if they got together with enough people.
The number of people you get your offers in front of matters, and My Master Traffic List will help you reach the masses.>